In the early 1980’s in Australia there was a rise in the incidence of skin cancers caused by exposure to the sun. The Anti-cancer council began a marketing campaign with the tagline Slip Slop Slap, starring the character Sid the Seagull.
Sid sings “Slip on a shirt, slop on sunscreen, and slap on a hat” and, thanks to the catchiness of the jingle (clip of the original ad below) I have absolutely no ability to hear any of those three words without hearing Sid’s lisp in my head.
This post was prompted by Sciencelens and his post about the perihelion (2nd of January 2013, the time when the earth is closest to the sun).
In it, he mentioned the risks of sun exposure, and this campaign.Very timely considering the wonderfully sunny weather we have been having of late.
It is thanks to him that since reading it I have been doing the housework and singing the slip slop slap song in Sid’s voice, driving the kids mad. Blame him, not me, if it infects you too. 😉 Who would have thought that campaign would be so enduring! It was more recently updated to slip slop slap wrap, when wrap around a pair of sunglasses was added.
Poor Clyde Collman could have really used the slip, slop, slap message back in 1938 couldn’t he? His death appeared to be caused by being badly sunburned. What an unfortunate end.
Being sun smart is such a part of everyday life here now, we put on sunblock, wear hats drilled into them teachers have giant pump packs of sunblock in the classrooms for slathering the students in while on excursions.
The kids even have wide-brimmed hats and sunglasses as part of their school uniform. In the sunniest parts of the year, first and fourth terms, no hat, no going outside. No excuses.
My apologies to you Aussies/New Zealanders who lived through the first wave of advertising and may well have only recently purged this version of the jingle from your memory.
*Credit demanded by number 2 son for supplying Catbus, the star of this picture.